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How Air Jordans Became the Greatest Shoes of All Time!

Supply Chain Game Changer

Subscribe to Supply Chain Game Changer. Article originally published by, and permission to publish here provided by, Leyton Prentice at Vanguard Software. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world. Email Address.

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This Week in Logistics News (November 30 – December 4, 2015)

Talking Logistics

My daughter’s second grade class is sharing their work this morning, so in the interest of time, let’s go straight to the supply chain and logistics news that caught my attention this week: Descartes Acquires Oz Development, Inc. Million Investment to Power Warehouse Management Software in the Cloud. 3PL Central Receives $17.5

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Capabilities : methods of production/processing, automation systems, etc. That help comes in the form of cognitive technologies. 3] Jordan Beier, “ What Is Customer Segmentation?

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The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.

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‘Bee Positive’: Building a spirits brand on a mission to save the bees

Provenance

“I have now been in the spirits industry for over 10 years and have always felt that there was a lack of transparency in the supply chain compared to that of the world of wine. This I think especially so, when it comes down to the origin of the raw materials used.” – Stephanie Jordan, CEO & Co-Founder at Avallen Spirits.

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Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

Spire and Gravity Supply Chain solutions helping restore flow of goods by giving customers more visibility and greater confidence to accurately predict delivery times. As this new global economic system grew, a corresponding supply chain—complex, powerful, virtually unquestioned—became its structural support system.

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The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.