Question and Answer: Hostess Brands’ Supply Chain Comeback
Logility
NOVEMBER 30, 2016
In 2012, Hostess devotees feared the Twinkie might disappear forever, but Hostess Brands executed what many consider one of the most successful re-launches in history. It took a combination of a new customer-centric philosophy, the right people and a new and improved supply chain supported by advanced technology.
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