Consumers Are in Charge of the Digital Path to Purchase
Enterra Insights
MAY 26, 2022
trillion in gross merchandise value (GMV) will move online worldwide between 2021 and 2026, more than double the amount generated by all of the leading store-based channels.”[3] The use of chatbots and other virtual assistance is increasing among e-commerce retailers, providing 24/7 support to all their online customers.”
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