Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021
Unleashed
OCTOBER 4, 2020
Building and maintaining a strong, consistent brand is fundamental to any marketing strategy. A solid brand fosters recognition, trust, and brand loyalty. Your marketing strategy should focus on building brand equity because it plays a significant role in your brewery’s long-term sustainability. Brand loyalty is a key factor in customer retention. It ensures consistent repeat purchases over time, regardless of price, convenience or even a global pandemic.
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