Sun.Oct 04, 2020

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Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021

Unleashed

Building and maintaining a strong, consistent brand is fundamental to any marketing strategy. A solid brand fosters recognition, trust, and brand loyalty. Your marketing strategy should focus on building brand equity because it plays a significant role in your brewery’s long-term sustainability. Brand loyalty is a key factor in customer retention. It ensures consistent repeat purchases over time, regardless of price, convenience or even a global pandemic.

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Digital Twin – The Key for Proactive Supply Chain Planning

NFI

Guest Blog Post: Felipe Molino, Director of Solutions Engineering and Chris Pryer, Senior Scientist, NFI Disruptions have become commonplace in the supply chain industry. For years, natural disasters and ever-changing regulations have highlighted company and industry instability. Most recently, companies were proven ill-equipped to manage significant and immediate change after the global COVID-19 pandemic caused.

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[Video] COVID-19 is Making Real-Time Freight Visibility Mission Critical

Talking Logistics

Mark Christos, Vice President of Transportation for Matson Logistics, and Prasad Gollapalli, Founder and CEO of Trucker Tools, discuss how the COVID-19 pandemic has made real-time freight visibility a mission critical capability for shippers, carriers, and brokers. Podcast version (click to play): The post [Video] COVID-19 is Making Real-Time Freight Visibility Mission Critical appeared first on Talking Logistics with Adrian Gonzalez.

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UC Expands Patent Lawsuit Against Retailers and Manufacturers

Supply Chain Brain

The regents of the University of California have expanded their groundbreaking patent-infringement lawsuit against major retailers and suppliers of innovative filament LED light bulbs, naming one retailer and four manufacturers as additional defendants in the action.

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Scaling Logistics for Success: A White Claw Story

Speaker: Scott Campbell and Molly Feller

As the demand for your products skyrockets 🚀, you're likely experiencing logistical challenges that are preventing you from scaling your business. The sudden surge in demand can be exciting, but it can also put a strain on your supply chain and logistics operations. In this webinar, join Scott Campbell, Vice President, Logistics & Demand at Mark Anthony Services and Molly Feller, VP Logistics as a Service Operations at e2open, as they explore the challenges that arise when companies expe

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5 Things You Should Know Before Selecting a Quality & Compliance Software Provider

Pivot88

After reading our blogpost “ 5 Things You Should Know Before Implementing a Quality & Compliance Software Solution ” you have decided to take the leap. You are ready to digitize your quality and compliance processes. But who is the right partner to guide you through this journey? Soon, you will be onboarding several users in different locations.

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Watch: The State of Cargo Security Today

Supply Chain Brain

Tony Pelli, practice director for security and resilience with BSI, reveals where in the world cargo theft is most common today, and what form it’s currently taking.

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Covid Survival Guide: Pivot to PPE, and Make It Last

Supply Chain Brain

The coronavirus pandemic showed off one the U.S. economy’s best traits — its diverse and nimble small-business sector.

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Renegotiating Costs With Existing Suppliers: A Guide

Supply Chain Brain

Here's how to start cutting expenses, while improving supplier relationships.