Keeping Up with Consumers
Enterra Insights
MAY 16, 2023
. … Most of those trading down [actions] either adjusted the quantity or pack size of their purchases (60 percent), which is the primary method of trading down for necessities, or decided to postpone a purchase (44 percent), typically for nonessential items. In January: Report ,” MediaPost, 10 February 2023. [3]
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