Digital Path to Purchase Decreases Retailers’ Reliance on Holiday Shopping
Enterra Insights
DECEMBER 4, 2019
It’s still important, but Lauren Thomas ( @laurenthomas ) reports, “Coresight Research … says the holiday season is becoming ‘less important’ for retailers, with more shopping taking place online throughout the year. More e-commerce orders mean a big increase in transportation requirements. Footnotes. [1]
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