How CRM Makes Supply Chains More Efficient Through Segmentation
Logistics Bureau
DECEMBER 1, 2024
It named its approach ‘segmentation’ and asked customers what they wanted, so that the company could produce different offerings that matched varying needs and wants. What is CRM in Supply Chain Management? A brute force, one-size-fits-all approach in supply chain ends up over-serving some customers and under-serving others.
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