ToolsGroup

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Retail Promotions Don’t Have to Fail: Changing Your Approach to Ensure Promotions Succeed

ToolsGroup

Promotions are a critical part of the retail strategy, yet many fail to deliver the expected results. The key to success lies not just in the execution but in a strategic approach to planning, optimizing, and learning from each promotion. Over the last several weeks, we’ve explored discounting in a promo-saturated market, highlighted the importance of aligning pricing and discounting strategies, unraveled the complexities of markdowns versus promotions, and delved into the role of allocati

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ToolsGroup Strengthens Leadership Team with Eric Austvold as Chief Revenue Officer (CRO)

ToolsGroup

Driving Expansion and Enhancing Market Presence are Key Objectives BOSTON / BARCELONA – June 6, 2024 – ToolsGroup, a global leader in retail and supply chain planning and optimization software, is excited to announce a key leadership change aimed at driving growth across all regions and product lines. Eric Austvold has joined ToolsGroup as Chief Revenue Officer (CRO), bringing extensive experience from leadership roles in software companies.

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Why Retail Promotions Fail: You Forgot to Set the Right Goals for Retail Discounts

ToolsGroup

In the bustling world of retail, promotions are often the heartbeat of market strategy, vital for drawing in customers, boosting sales and elevating brand presence. Yet, despite best-laid plans, many of these promotions miss the mark. And it’s often because they’re aimed at the wrong targets. Over the last several weeks, we’ve peeled back the layers of discounting in a promo-saturated market, highlighted the importance of aligning pricing and discounting strategies, unraveled t

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Avoiding the Pitfalls of Silos with Decision-Centric Planning

ToolsGroup

You purchase your ticket for a symphony, get yourself dressed up, arrive early at the theater, read the concert program and sit comfortably in your seat awaiting an evening of musical delight. But when the musicians start to perform, you notice strings, brass and percussion sections are each playing their own pieces of music, completely unaware of what the others are doing.

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Why Retail Promotions Fail: When a Failed Promotion Is Really a Failure of Your Allocation and Replenishment Strategy

ToolsGroup

Promotions are, without a doubt, a vital tool in the retail arsenal. However, all too often, promotions fall flat, failing to deliver the expected lift in sales or even damaging brand perception in the process. Over the last few weeks, we’ve explored the problems retailers face with promotions, examining diminishing returns in a promo-saturated market , misaligned pricing and discounting strategies and confusing markdown problems and promo problems.

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Why Data Latency is a Real Problem in Decision-Centric Planning

ToolsGroup

In today’s hyper-competitive market, where supply chains need to be agile and responsive, even a minor delay in data can have significant repercussions. Companies are finding that data latency isn’t just a technical hiccup but a major obstacle to effective decision-making. As we continue our journey through decision-centric planning, having explored its potential to unlock supply chain success , addressed real-world challenges , and discussed the internal shifts necessary for its imp

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Why Retail Promotions Fail: Confusing a Promo Problem with a Markdown Problem 

ToolsGroup

Imagine walking into your favorite store, eagerly anticipating a ‘big sale,’ only to find that it has turned into a ‘final markdown’ clearance. As a customer, you might score some great deals, but as a retailer, this signals a missed opportunity and a hit to the bottom line. This is the tale of many retailers who confuse a promo problem with a markdown problem, and it’s costing them more than just profits.