Retail Promotions Don’t Have to Fail: Changing Your Approach to Ensure Promotions Succeed
ToolsGroup
JUNE 13, 2024
Promotions are a critical part of the retail strategy, yet many fail to deliver the expected results. The key to success lies not just in the execution but in a strategic approach to planning, optimizing, and learning from each promotion. Over the last several weeks, we’ve explored discounting in a promo-saturated market, highlighted the importance of aligning pricing and discounting strategies, unraveled the complexities of markdowns versus promotions, and delved into the role of allocati
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