Transforming Consumer Value Chains: Navigating The Power Shift to the Shopper
Supply Chain Shaman
JANUARY 18, 2016
Manufacturers are Now Selling Directly to Consumers. Retailers can no longer have their heads in the sand, but neither can consumer products manufacturers. Note that apparel manufacturing is growing and apparel retail is declining. Manufacturers that want to have eCommerce capabilities are scrambling to catch-up.
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