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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Each customer segment purchases your product to fulfill the same needs and often communicates through similar channels. The drivers behind a customer purchase shapes product, sales and marketing decisions.”

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Direct sales allows them to collect customer data. Unfortunately, data alone doesn’t provide a complete picture of the customer behavior.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

TMC

Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. Exponential growth of data: We’re seeing an unprecedented amount of data available across the supply chain. PANEL: • Jordan Kass, President, Managed Services. Register today!

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Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

Developing end-to-end supply chain management software, Gravity optimizes operations, mitigates risk, and controls costs. Gravity and Spire are collaborating to offer an enhanced level of information gathering for companies, governments, and organizations with the ability to plug in real-time data about upstream supply-chain realities.

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COVID-19 accelerates four trends and changes within global supply chains

Proxima

Lockdowns have given a new edge to e-commerce as returns for online purchases tend to be three-fold compared to in-store purchases. As consumer consumption habits changed, companies like Amazon, Walmart, Target and Kroger were faced with yet another challenge in addition to a higher demand in online purchases and returns.

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Supply chain & logistics webinar

Proxima

At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

CH Robinson Transportfolio

Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. Exponential growth of data: We’re seeing an unprecedented amount of data available across the supply chain. PANEL: • Jordan Kass, President, Managed Services. Register today!