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Digital Supply Chains Require People, Processes, and Technology

Enterra Insights

However, a recent survey of retailers and CPG companies indicates that many feel the need to allocate more than twice the average resources required to increase their supply chain’s flexibility.” ” Articles about the need for flexible or agile supply chains abound. Those are inputs, not outputs.

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Does your supply chain hear the change coming?

Kinaxis

by Joe Cannata What rapid adoption of virtual assistants means for CPG supply chains. Now let’s move on to December of 1983, when a small company owned by Exxon Enterprises, named Verbex, interviewed me for a Systems Analyst position. You don’t have to go to a store, you don’t have to be home in front of your computer.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Data, cognitive technologies, and the digital path to purchase. One of the benefits of consumers taking the digital path to purchase is that they leave data trail markers during their journey. ”[3] Bhagat lists fourteen ways big data analytics and cognitive technologies can help retailers and brands. ”[2].

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Digital Path to Purchase: An Outside-in Opportunity

Supply Chain Shaman

digital (of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. Relating to, using, or storing data or information in the form of digital signals. Focus on data synchronization and harmonization. dijitl/ adjective.

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Improve Supply Chain Strategies with Digital Twin Technology

Enterra Insights

” Cognitive technology solutions, like the Enterra Global Insights and Decision Superiority System ( EGIDS ), can help companies perform important “what-if” exercises to help them anticipate and plan for the future. In order to deconflict goals, companies need to create an objective function that balances these goals.

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Growing Interest in Direct-to-Consumer Sales, Part 2

Enterra Insights

In the first installment of this article, I discussed some of the considerations manufacturers and retailers should take into account as they develop their DTC strategies — not the least of which is the tension such strategies create between manufacturers and retailers. ”[1]. ”[1]. Suggestions for Strengthening DTC Strategies.

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Store-level marketing: The next big thing in CPG advertising

crisp

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing. The modern marketing profession is built around using precise customer and sales data to reach customers in just the right places.