article thumbnail

Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. ” Footnotes. [1]

article thumbnail

The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. trillion in 2016.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. trillion in 2016.

article thumbnail

[INFOGRAPHIC] 6 Logistics Industry Trends Set to Transform 2016 & Beyond

GlobalTranz

We have discussed how manufacturers are changing the landscape through surprising, innovative trends. Changes in manufacturing processes, which will increase production, lead to one ultimate result--the logistics industry must change. Logistics Entities Move Towards Sustainability.

Trends 120
article thumbnail

Memorial Day 2021

Enterra Insights

Those involved include healthcare workers, scientists, morticians, manufacturers, farmers, supply chain workers, and grocery store employees.” Journalist Jordan Green ( @jordangreensays ) reports, “Evans and his men among a handful of U.S. Schneller, Jr., “ Commander Ernest E. 5] Schneller, op.

Oklahoma 130
article thumbnail

Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

These two innovations opened up the possibility of a diversified global manufacturing system in which products, including the parts that would be assembled into more advanced products elsewhere, could be made in the most cost-effective regions. ” Written by : Andy Jordan, Head of Brand and Creative, Spire.

article thumbnail

ERP is an Oxymoron

synchrono

Many of the early ERP solutions provided some procurement functionality as well as sales orders, though not many offered manufacturing-oriented functionality like the ability to configure products on the fly. There is a belief that manufacturers are slow to adopt technology. Manufacturing Demands a Different Approach.