E-Commerce Takes Off in Developing Countries
Elementum
OCTOBER 8, 2015
We examine the benefits and obstacles to e-commerce in Southeast Asia, South America, and Africa. In Indonesia, the number of web users jumped from 55 million in 2012 to 125 million in 2015. In 2011, Nigerian startup Mall for Africa, which ships American brands to Nigerian consumers, took in $17 million in 2014.
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