article thumbnail

Omnichannel is another Word for Complexity

Enterra Insights

Omnichannel retail operations are well on their way to becoming the norm. Consumers now take the digital path to purchase more often than not; but, they don’t care what retailers call their shopping journey or what strategies companies use to make the shopping journey a seamless one. Cogs in the omnichannel machine.

article thumbnail

E-Commerce is Gaining Momentum

Enterra Insights

With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies. ” He explains, “The term ‘conversational commerce’ was first used in a Medium article by Uber’s Chris Meddina in 2015. ”[5]. .’

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Fulfillment Tips to Boost Your Omnichannel Strategy

Veridian Solutions

Customers have several channels to make a purchase, such as online or mobile, bought in a store, a combination of the two, known as buy-online, pick-up in-store (BOPIS) , or any other channel to purchase offered by the retailer. In fact, consider these key tips to boost your omnichannel fulfillment strategy.

article thumbnail

The Top 15 Retail Trends for 2022

ToolsGroup

Love it or hate it, daily necessities need to be purchased. When looking at global online sales, Salesforce reports 57% digital growth in 2020, and 16% growth in 2021, with eMarketer data predicting a continued increase through 2025. eCommerce Purchases and “The New Normal” Retail Categories. Data source: eMarketer.

article thumbnail

How Omnichannel Retailing Buys into TMS Technology

TMC

The 2015 peak holiday season highlighted changes that are transforming the retail industry. Total eCommerce sales in November and December 2015 are expected to be around $69 billion, a 13% increase on the previous year, reports the Wall Street Journal [1]. decrease in traffic in November and December [2].

article thumbnail

Silos are Bad for Business

Enterra Insights

Silos and Omnichannel Operations. One of the most obvious supply chain changes has been the emergence of omnichannel operations. Simply put, omnichannel operations aim to provide consumers with a seamless and positive shopping experience regardless of the path to purchase they take (i.e., ”[6]. ”[6].

article thumbnail

Can B2B e-commerce solve supply chain issues?

Cathy Roberson

According to IHS Markit, March US purchasing manager’s index (PMI) was the second strongest since data collection began in May 2007. It now serves more than five million businesses and has generated $25 billion in global sales since it began in 2015. If 2020 was the year of B2C, 2021 could likely be the year of B2B. In the U.S.,