Business’ Big Data Problem: Data Quality
Enterra Insights
DECEMBER 2, 2022
There is almost universal recognition that the age in which we live is dominated by data. Data is the sine qua non of the Digital Age. Here’s the problem: According to a survey conducted by HFS Research , “75 percent of business executives do not have a high-level of trust in their data. … This lack of trust comes despite 89 percent of executives surveyed saying a high level of data quality was critical for success.”[1] It’s hard to imagine how an organization can s
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