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Previously a niche idea, ‘dry July’ has become the rage de jure for the squarest of corporates to the edgiest of musicians. At Unleashed it made us wonder, how do these sober beers translate to a brewer’s bottom line? We decided to investigate: looking at numbers for 39 indie brewers over the last four years to figure out if ‘NoLo’s’ are as financially frothy as they would appear.
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