Enchange Supply Chain Consultancy

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What are the Critical Success Factors for FMCG Market Entry?

Enchange Supply Chain Consultancy

What does Market Entry Mean? Market entry can take many forms, and often a company (e.g. FMCG Co.) will see its own brands present in a market (e.g. Market X), and then look at planning an official ‘Market ‘Entry’.

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Digital RtM & Supply Chain – 4 Data Points That Will Transform FMCG

Enchange Supply Chain Consultancy

Explore the transformative potential of integrating technology into the distribution network, from producer to point of sale.

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3 Steps to Boost FMCG Sales

Enchange Supply Chain Consultancy

A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an unstable knee with poor muscle development to support it. This came as a great surprise as I exercise every day and consider myself to be fit – I’ve been doing triathlons for over 16 years, for example.

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The Definition of Excellence in FMCG Sales Execution

Enchange Supply Chain Consultancy

The Good, the Bad, and the Ugly Finding the right Distribution Partner (DP) is one of the fundamental RtM decisions a FMCG Producer will make. Depending on the producers' knowledge, understanding, and experience of the local market, they may not be able to separate the good from the ugly.

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Future-Proofing the FMCG RtM in 2024: Sidestepping Critical Pitfalls

Enchange Supply Chain Consultancy

In today's post, I would like to focus on steering clear of the obstacles that might disrupt your Route to Market strategy. As we step into 2024, leaders in consumer goods sector should be proactive in foreseeing major challenges in RtM and sidestepping any pitfalls that could hinder their RtM effectiveness.

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The Consumer Effect on the FMCG Route to Market Model

Enchange Supply Chain Consultancy

In this article, I will be delving into the ways in which consumer behavior can have a profound impact on your FMCG Route to Market Model.

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When Should We Review Our FMCG RtM Model

Enchange Supply Chain Consultancy

What is a Route to Market Model (RtM)? An RtM model is a set of commercial capabilities that focus on how to get goods/services to target customers effectively.

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