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The Top 15 Omnichannel Retail Trends to Watch in 2022

ToolsGroup

With Google reporting that omnichannel shoppers have a lifetime value that is 30% higher than those who only shop via one channel, getting your omnichannel strategy right is critical to creating a customer experience that drives profitability. . That’s where omnichannel retail trends enter the equation.

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Omnichannel is another Word for Complexity

Enterra Insights

Omnichannel retail operations are well on their way to becoming the norm. Consumers now take the digital path to purchase more often than not; but, they don’t care what retailers call their shopping journey or what strategies companies use to make the shopping journey a seamless one. Cogs in the omnichannel machine.

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What You Need To Know About The State Of The Retail Worker Shortage

ToolsGroup

With reports of retail layoffs and overstaffing at companies (such as Walmart and Amazon) to cover Omicron-related staffing shortages, it would appear the shortage of workers may be abating. As per a recent report by CNBC , the labor department in the United States has 5.5

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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance.

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Consumer Credit, Generation Z, and the Consumer Packaged Goods Sector

Enterra Insights

During this period of changing consumer behavior, retailers experienced an inventory mismatch and inflation reared its ugly head. Fortunately, the deep recession that many economists predicted didn’t emerge. ” It also means that many of their purchases will be made through social channels. How long can that continue?”

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The Top 15 Retail Trends for 2022

ToolsGroup

Love it or hate it, daily necessities need to be purchased. When looking at global online sales, Salesforce reports 57% digital growth in 2020, and 16% growth in 2021, with eMarketer data predicting a continued increase through 2025. eCommerce Purchases and “The New Normal” Retail Categories. Data source: eMarketer.

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Trends 2019: Retail

Enterra Insights

Douglas Pitassi ( @DouglasPitassi ) explains, “[During the first part of the 21st century,] thousands of stores were opened across the United States, but in more recent years, the advancement and popularity of the internet have taken these stores into a roller coaster of competition, where it truly has become survival of the fittest.”[1]

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