Empowered Consumers Require Omnichannel Strategies
Enterra Insights
MAY 31, 2019
Steve Osburn ( @skosbu ), Managing Director at Kurt Salmon — a part of Accenture Strategy specializing in Supply Chain, observes, “E-commerce customers in the U.S. A recent study from Accenture Strategy found that 62 percent of U.S. To meet changing consumer behavior, retailers are finding omnichannel strategies essential.
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