Omnichannel Retail Strategy: Not just a Buzzword, But a Business Model
GlobalTranz
OCTOBER 5, 2018
An omnichannel retail strategy is the new norm in today’s supply chains. The days of managing channels on an individual basis are over, and consumers are using multiple devices and e-commerce platforms for nearly all purchases. This is most obvious in business models allowing for ship-to-store and curbside pickup of online orders.
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