Reflection: The Journey to be Market Driven
Supply Chain Shaman
JUNE 26, 2025
The organization failed to anticipate the downturn in the cereal market during the 2007 recession, resulting in a loss of consumer confidence in the organic product segment. were down 7 percent in constant currency. In response, the organization became more marketing-driven. The result? Operating profit of $3.3 My thought: depressing.
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