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Omnichannel Operations After the Pandemic

Enterra Insights

The staff at Consumer Goods Technology (CGT) writes, “Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. ”[5] There is a twist, however. ”[7].

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Is Seamless OmniChannel Possible? How to Avoid Supply Chain Technology Hiccups

GlobalTranz

Unfortunately, a lack of understanding in omnichannel supply chains has also led many companies to experience extreme issues in delivering on their promises. In addition, some may feel that growing into a seamless omnichannel sales strategy is impossible without supply chain technology hiccups, but that is not true.

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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. The editorial staff at Supply Chain Digest (SCD) note, “The omnichannel world brings many opportunities — and challenges. Downstream omnichannel challenges. ”[2].

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Empowered Consumers Require Omnichannel Strategies

Enterra Insights

To meet changing consumer behavior, retailers are finding omnichannel strategies essential. ” We know that data helps retailers and manufacturers learn more about us as consumers; but, we often forget that data also allows consumers to learn more about the products being offered to them. Invest in technology and analytics.

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Megatrends Shaping Supply Chain Innovation

The Logistics & Supply Chain Management Society

Let’s look at the three megatrends shaping supply chain innovation in 2022 and beyond – resilience, through technical capability and consistency; optimisation of the omnichannel experience; and sustainability with a focus on Scope 3 emissions. Which parts are manufactured at each location? Optimise the omnichannel experience.

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Omnichannel Operations can make Frenemies of Retailers and Suppliers

Enterra Insights

In the business world, omnichannel operations are creating frenemous relationships between retailers and suppliers. ” At the very least, DTC activity, as part of a larger omnichannel strategy, sets the stage for retailers and manufacturers to become frenemies. These are perilous times for retailers. 5] Higinio O.

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5 Reasons Why Manufacturers Who Focus on Customer Experience Will Win

GlobalTranz

Manufacturers have always struggled to know their customers. But, modern businesses have grown to encompass an omnichannel sales opportunity. Unfortunately, this means manufacturers face an even greater challenge, as more customers translate into greater use of customer service. Determine What Customers Want Today.