Digital Path to Purchase Decreases Retailers’ Reliance on Holiday Shopping
Enterra Insights
DECEMBER 4, 2019
Amazon’s Prime Day in July, for example, has led to more retailers like Target, Walmart and Kohl’s offering steep discounts on toys, apparel and electronics during the summer, in a bid to stay competitive. Consumers are demanding faster shipping, better visibility and excellent customer experience from the places they shop.
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