Digital Path to Purchase Decreases Retailers’ Reliance on Holiday Shopping
Enterra Insights
DECEMBER 4, 2019
It’s still important, but Lauren Thomas ( @laurenthomas ) reports, “Coresight Research … says the holiday season is becoming ‘less important’ for retailers, with more shopping taking place online throughout the year. For online retailers and retailers with an omnichannel strategy, it’s probably good news.
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