Weather Permitting: How to Use Weather Data in Retail Forecasting
ToolsGroup
MARCH 3, 2022
Despite knowing all this, too many retailers ignore the impact of weather and this adds error to plans and demand forecasts. How Weather Influences Retail Demand. Using weather data for retail forecasting starts with measuring the impact of weather for specific items, time period, and locations. It all evens out in the end.
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