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How Air Jordans Became the Greatest Shoes of All Time!

Supply Chain Game Changer

Subscribe to Supply Chain Game Changer. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. After more than 20 years, Air Jordans are still the Greatest Sneaker of All Time. Email Address.

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The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.

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‘Bee Positive’: Building a spirits brand on a mission to save the bees

Provenance

“I have now been in the spirits industry for over 10 years and have always felt that there was a lack of transparency in the supply chain compared to that of the world of wine. This I think especially so, when it comes down to the origin of the raw materials used.” – Stephanie Jordan, CEO & Co-Founder at Avallen Spirits.

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The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. 1] Muhamed Muneer, “ Why segmenting your customers right is imperative for sustained growth ,” Money Control, 22 May 2021. [2] 3] Jordan Beier, “ What Is Customer Segmentation?

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This Week in Logistics News (November 30 – December 4, 2015)

Talking Logistics

My daughter’s second grade class is sharing their work this morning, so in the interest of time, let’s go straight to the supply chain and logistics news that caught my attention this week: Descartes Acquires Oz Development, Inc. Freightview Launches New Google Chrome Application. 3PL Central Receives $17.5

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Memorial Day 2021

Enterra Insights

Those involved include healthcare workers, scientists, morticians, manufacturers, farmers, supply chain workers, and grocery store employees.” Journalist Jordan Green ( @jordangreensays ) reports, “Evans and his men among a handful of U.S. Schneller, Jr., “ Commander Ernest E. 5] Schneller, op.

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