Enterra Insights
MAY 26, 2022
Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.
Enterra Insights
NOVEMBER 4, 2020
Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].
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Enterra Insights
SEPTEMBER 30, 2022
.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.
Enterra Insights
NOVEMBER 22, 2022
Reporter Erika Edwards ( @erikaedwardsnbc ), and her colleague Dr. Akshay Syal, observe, “Hospitals nationwide are preparing for another winter with Covid — the first one that’s also expected to include high levels of influenza and other respiratory illnesses that have simmered quietly in the background for the past two years.
Enterra Insights
JULY 30, 2021
As Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. ”[2] Were that survey conducted today, I suspect an even larger number of consumers would report losing confidence in the supply chain.
Logistics Viewpoints
JUNE 1, 2023
The increasing need for constantly analyzing these trade-offs across the supply chain networks has highlighted the need for digital twins and what-if capabilities in network design solutions. This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases.
QAD
JULY 25, 2023
As digital commerce continues to grow, businesses of all sizes are embracing B2B e-commerce solutions that enable them to be more competitive in the online marketplace. However, just having an e-commerce solution is not enough. Your B2B digital commerce solution should provide a clean, intuitive interface that is easy to navigate.
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