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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Across industries and regions, people prioritized essentials and reduced impulse purchases. ” Paving the digital path to purchase (i.e., worldwide in 2020, according to eMarketer.”[1]

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The Problem with Retail Promotions: Diminishing Returns of Discounting in a Promo-Saturated Market

ToolsGroup

Retailers rely heavily on promotions, which can account for between 10% and 45% of their total revenues, according to research from Boston Consulting Group. In today’s dynamic retail landscape, promotions are undeniably a potent tool for driving sales and customer engagement. ” signs and “50% OFF!”

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Retail Recovery: 4 Ways Procurement Can Unlock Savings and Add Value

ivalua

Retailers have faced a tough year in the last 12-18 months, and while recovery seems to be in progress, they still have some work to do. During the pandemic, Procurement flexed its muscle, helping to mitigate supply chain disruptions and enable new channels for engaging with customers and fulfilling orders. Decentralize Procurement.

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What is Retail Software? Types, Benefits, & Features

Unleashed

Retail software is a range of technological solutions that can help retailers improve customer satisfaction, profitability, efficiency, and productivity by streamlining manual tasks. Retail software automates critical business processes in a way that traditional systems cannot. What is retail software?

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18 Best Supply Chain Analytics Software Solutions to Improve Business Efficiency

ThroughPut

Supply chain analytics combines powerful algorithms, data, and the latest technologies like Artificial Intelligence and Machine Learning to address the most elusive challenges in the supply chain right now – visibility and control. And that’s precisely what’s on the horizon for supply chain analytics.

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Category Management in Procurement: A Comprehensive Overview & Best Practices

SCMDOJO

Category management is a procurement strategy that involves grouping similar products or services together into categories and managing them as a single unit. This approach can help organizations streamline their procurement processes, negotiate better deals with suppliers, and ultimately save money.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. ”[1] As a result of increased digital-path-to-purchase activity, online marketplaces have flourished. . Predicting Trends. … In the U.S., ”[2].