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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. ”[2]. ”[2].

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Empowered Consumers Require Omnichannel Strategies

Enterra Insights

consumers expect orders, with free shipping, to arrive within three days. To meet changing consumer behavior, retailers are finding omnichannel strategies essential. He insists consumers are also increasingly relying on recommendations from trusted sources such as friends and other influencers. Changing consumer behavior.

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8 Things to Not Miss at ProMat 2019

Veridian Solutions

ProMat 2019 is set to take place April 8-11, 2019 at McCormick Place, Chicago. The four-day conference brings together 950 exhibitors and the thousands of supply chain and manufacturing software vendors. Four Keynote Presentations at ProMat 2019. The first keynote presentation for this year is presented by Karim R.

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The Long and the Short of Last Mile Delivery

Enterra Insights

In today’s omnichannel world, the last mile can lead almost anywhere. Chris Cunnane ( @ccunnane ), an analyst with the ARC Advisory Group, explains, “In order to truly be omnichannel, retailers and brand manufacturers must provide a unified brand experience for their customers. Those days are long past.

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The Impact of the Coronavirus Crisis on Reverse Logistics

Enterra Insights

This dramatic change in consumer shopping habits emphasizes the importance of omnichannel strategies and a resilient supply chain. ”[1] He adds, “Dependence on China for their manufacturing has put small and midsize businesses in jeopardy. Hitendra Chaturvedi, a professor at the Supply Chain Department of W.P.

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Evolution of Grocery Promotions | Targeted Promotions Series

Cognira

That’s so 2019. That’s so 2019. Vendors/manufacturers accessed customer/sales data by purchasing it from a consolidator like IRI and Neilsen. Manufacturers sent coupons directly to consumers by mail or by using a stand-alone in-store system like Catalina. That’s so 2019. Introduction. Promotion Planning.

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The Returning Season

Enterra Insights

”[1] In simpler times, shoppers would return items to the stores in which they were purchased — often exchanging them for other items (a win-win for both the consumer and the retailer). ” She goes on to explain some manufacturers prefer to have retailers handle processing and reselling. Some 61% of U.S. ”[3]. .”