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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. ”[2]. ”[2].

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Omnichannel Operations After the Pandemic

Enterra Insights

Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.

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Empowered Consumers Require Omnichannel Strategies

Enterra Insights

To meet changing consumer behavior, retailers are finding omnichannel strategies essential. ” We know that data helps retailers and manufacturers learn more about us as consumers; but, we often forget that data also allows consumers to learn more about the products being offered to them. Changing consumer behavior. ”[5].

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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].

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8 Things to Not Miss at ProMat 2019

Veridian Solutions

ProMat 2019 is set to take place April 8-11, 2019 at McCormick Place, Chicago. The four-day conference brings together 950 exhibitors and the thousands of supply chain and manufacturing software vendors. Four Keynote Presentations at ProMat 2019. The first keynote presentation for this year is presented by Karim R.

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Accelerate your Supply Chain Management at Oracle OpenWorld 2019

Oracle SCM

Starting today, leaders of finance, operations, supply chain, human resources, marketing, and IT from around the globe are coming together at Oracle OpenWorld 2019. Driving Continuous Innovation with Oracle Manufacturing Cloud. Oracle Manufacturing Cloud is gaining traction with discrete manufacturing customers around the world.

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Profitably Delivering eCommerce with Consumer-Centric Priorities

Logistics Viewpoints

Every day, retailers and manufacturers are challenged to balance ambitious customer service promises with profit margin protection. Supply chain technology investments were once delegated to a specific function such as procurement or logistics. Implement successful omnichannel strategies and business models. and Unnu, Kaan. [2]