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The Top 15 Omnichannel Retail Trends to Watch in 2022

ToolsGroup

With Google reporting that omnichannel shoppers have a lifetime value that is 30% higher than those who only shop via one channel, getting your omnichannel strategy right is critical to creating a customer experience that drives profitability. . That’s where omnichannel retail trends enter the equation.

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Influenza, Covid, and Omnichannel Operations

Enterra Insights

As a result, journalist Jaclyn Peiser ( @jackiepeiser ) reports, “Major retailers are leaning into ‘omnichannel’ shopping options to draw in customers.”[4] ” Omnichannel Challenges. Of course, BOPIS and curbside pickup are not the only omnichannel options available to retailers and consumers.

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The Future of Omnichannel Grocery

Enterra Insights

As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space. growth in 2020. The company pegs the U.S.

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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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Retail Sales in an Omnichannel World

Enterra Insights

Ready or not, retailers were shoved into the omnichannel world thanks to pandemic lockdowns beginning early in 2020. The Omnichannel Imperative. By evaluating where sales are happening based on actual purchase data, we see that omni customers — those who shop with a brand both online and in-store — spend significantly more.

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The Top 15 Retail Trends for 2022

ToolsGroup

The Retail Trends Shaping How We Shop in 2022. Love it or hate it, daily necessities need to be purchased. eCommerce Purchases and “The New Normal” Retail Categories. As cited in Placer Lab’s Report on the Top 10 Retail Brands to Watch in 2022 , these smaller stores (down to 32,000 sq. Data source: eMarketer.

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Top 6 Retail Trends & Supply Chain Planning Challenges in 2023

Logistics Viewpoints

The increasing need for constantly analyzing these trade-offs across the supply chain networks has highlighted the need for digital twins and what-if capabilities in network design solutions. This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases.