The Digital Path to Purchase becomes a Digital High Street
Enterra Insights
AUGUST 24, 2020
Daphne Howland ( @daphnehowland ) reports, “As stores were forced to close, digital sales were expected to take over. ”[1] As a result of increased ecommerce, the digital path to purchase has become a high street for retail sales. Such strategies, however, come at a cost for retailers.
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