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Influenza, Covid, and Omnichannel Operations

Enterra Insights

Reporter Erika Edwards ( @erikaedwardsnbc ), and her colleague Dr. Akshay Syal, observe, “Hospitals nationwide are preparing for another winter with Covid — the first one that’s also expected to include high levels of influenza and other respiratory illnesses that have simmered quietly in the background for the past two years.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].

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Omnichannel is another Word for Complexity

Enterra Insights

Omnichannel retail operations are well on their way to becoming the norm. Consumers now take the digital path to purchase more often than not; but, they don’t care what retailers call their shopping journey or what strategies companies use to make the shopping journey a seamless one. Cogs in the omnichannel machine. ”[4].

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Top 6 Retail Trends & Supply Chain Planning Challenges in 2023

Logistics Viewpoints

This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases. They are more likely to shop for discounts and sales and may delay purchases of some items. Due to the workforce layoffs, consumers have less disposable income.

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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. Downstream omnichannel challenges.

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Omnichannel Operations and the Retail Apocalypse

Enterra Insights

.”[1] A significant part of that redefinition involves omnichannel operations. Adam Robinson, a marketing strategist at Cerasis, bluntly states, “An omnichannel retail strategy is the new norm in today’s supply chains.”[2] 3] Omnichannel operations may be simple in concept but they are difficult to implement.

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Omnichannel Focus on BOPIS

Enterra Insights

In the retail world, BOPIS stands for Buy Online Pick-up In Store and for some retailers it has become the heart of their omnichannel strategy. Rosing notes, “Shippers in need of cost reductions and better final mile service should consider implementing a BOPIS strategy.” At a basic level, BOPIS is fairly straightforward.