Christmas and the Poinsettia Supply Chain
Enterra Insights
DECEMBER 21, 2023
Crockett explains, “The plant would only last 2-3 days — and its weak disposition meant that it couldn’t readily be transported en masse. But for years, I had no idea that this lovely flower has something to teach us about symbolism and multi-cultural appreciation. ” There was a problem, however. Where do we give credit?
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