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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Across industries and regions, people prioritized essentials and reduced impulse purchases. worldwide in 2020, according to eMarketer.”[1] They are: 1. were deemed fraudulent.”[3]

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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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Supply Chain Performance Declined In the Last Decade. The Question is Why?

Supply Chain Shaman

Commercial and operating teams in manufacturing organizations greater than 5B$ in annual revenue were more aligned in 2007, at the beginning of the recession, than in 2020, the start of the pandemic. The myopic focus on IT standardization resulted in the purchase of technology, but not value delivery. Belief in efficient procurement.

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Infor’s Strategy for Differentiation

Logistics Viewpoints

Infor’s CEO, Kevin Samuelson Infor’s strategy for differentiating their business from competitors like SAP and Oracle rests on a truly differentiated approach to ensuring that their customers get ongoing value from the business applications they purchase. However, each user has their own instance of the software.

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Capitalising on Supply Chain Digitisation with Robotic Process Automation – 10 Areas of Opportunities – LogiSYM August 2020

The Logistics & Supply Chain Management Society

A digital workforce weaves together disconnected automation tools – Robotic Process Automation (RPA), AI, and machine learning – to think, act and analyse the way a human worker would, and work alongside humans. Procurement. Purchase Order Management.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. e-commerce activity was up more than 30% from the beginning of March through mid-April 2020, compared to the same period the previous year.”[1] … In the U.S.,

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Relieving Consumer Pain Points on the Digital Path to Purchase

Enterra Insights

As Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. ”[2] Were that survey conducted today, I suspect an even larger number of consumers would report losing confidence in the supply chain.