Paving the Digital Path to Purchase
Enterra Insights
MARCH 28, 2022
The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Across industries and regions, people prioritized essentials and reduced impulse purchases. worldwide in 2020, according to eMarketer.”[1] They are: 1. were deemed fraudulent.”[3]
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