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Omnichannel Operations After the Pandemic

Enterra Insights

Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.

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Is Seamless OmniChannel Possible? How to Avoid Supply Chain Technology Hiccups

GlobalTranz

Unfortunately, a lack of understanding in omnichannel supply chains has also led many companies to experience extreme issues in delivering on their promises. In addition, some may feel that growing into a seamless omnichannel sales strategy is impossible without supply chain technology hiccups, but that is not true.

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5 game-changing reports in Luminate Charter

crisp

Discover how Walmart’s Luminate Charter plan is revolutionizing retail data analytics with these five essential reports for suppliers. Imagine having a panoramic view of your product’s journey across all sales channels, understanding intricate customer purchase patterns, and the precise flow of inventory to every store.

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Omnichannel Operations and the Rise of the Hybrid Shopper

Enterra Insights

That shift, according to Ilias Simpson ( @IliasSimpson ), CEO at Radial, involved a “transformation of omnichannel buying behavior.”[1] ” Omnichannel operations and the hybrid shopper. … Developing an omnichannel strategy doesn’t mean attempting to mirror online and in-store.

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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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[Infographic] Modern Retail Supply Chains: Why Investment in Omnichannel Is Rising

GlobalTranz

While this is the primary force behind omnichannel investment, modern retail supply chains are also investing for these top reasons. For Walmart, with over 10,700 stores, reports Curt Barry of MultiChannel Merchant , this demands better transparency and end-to-end visibility. Walmart Is Ramping up Investment in Omnichannel.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].