Big Data Consumer Goods Manufacturing Procurement Procurement Analytics 
Enterra Insights
JANUARY 14, 2022
Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. Changing Nature of Consumer Behavior. ”[3].
Logistics Viewpoints
MARCH 27, 2023
Organizations then convert those demand forecasts to the associated quantities of raw materials to purchase, goods to be manufactured, or finished products to ship. In consumer goods industries, better forecasting leads to lower fines from retailers for late or incomplete deliveries. This increases sales.
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Enterra Insights
JULY 18, 2019
.”[1] At the same time, writes SAS’ Rodney Weidemann, “The impact of emerging technologies such as artificial intelligence, machine learning and cognitive computing — the latter underpinned by big data and advanced data analytics — is beginning to be felt.”[2] Omnichannel operations and big data.
Enterra Insights
JULY 29, 2021
One of the most prominent trends of the Digital Age is increased traffic on the digital path to purchase. As a result, some experts are wondering what effect this trend will have on the consumer packaged goods (CPG) sector. ” Future CPG Success Relies on Data. ” Brand Loyalty in the Digital Age.
Enterra Insights
MARCH 4, 2022
.”[1] An infographic prepared by the staff at Concentric reports, “[Nearly 80% of] CPG executives say the COVID-19 crisis will have a lasting impact on their customers’ needs”; however, “[less than a third of them] say their companies are well-equipped to address such changes.”[2] Joining the Data Revolution.
Enterra Insights
SEPTEMBER 28, 2020
From demand planning to manufacturing to trade promotion optimization, data is essential for almost every aspect of consumer packaged goods (CPG) company operations. … With an ever-complex consumer purchasing path, it can be difficult for a brand to know where exactly to adjust their efforts.
Enterra Insights
DECEMBER 16, 2021
Back in April 2021, journalist Ben Popken ( @bpopken ) wrote, “Shoppers had better start budgeting more for their groceries, according to the latest consumer price index [CPI], which shows prices are increasing — and they’re likely to keep going up.”[1] ”[1] His prediction proved accurate. In November, the U.S.
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