Consumers and Retailers Have Embraced Omnichannel Operations
Enterra Insights
SEPTEMBER 30, 2022
McKinsey & Company analysts conclude, “For most US consumers, the answer seems to be ‘both.’ ”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop.
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