Can Omni-Channel Help Consumer Goods Companies Fight Private Label?
SEPTEMBER 8, 2015
Despite several positive trends toward better collaboration between retailers and their suppliers, there will always be a certain degree of competition for who gets the greater share of the consumer’s wallet. One tactic major retailers have used to help increase their margins is to offer their own private label branded products as lower-cost alternatives to the consumer goods brands. Why omni-channel can help consumer goods companies.