Demand Planning: Whipped And Chained by Tradition
Supply Chain Shaman
SEPTEMBER 13, 2023
The issues are largely rooted in politics and the lack of clarity on supply chain excellence. For LKQ Europe , as shown in Figure 1, testing on brake pad distribution showed that the bullwhip effect was 48% between channel demand and the customer order. The distribution models were never tested when implemented. The reason?
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