Tariffs Are the New Normal: Boardrooms are Finally Demanding a Pivot to Real-Time Supply Chain Orchestration – by Mark Morgan, Kinaxis
Logistics Viewpoints
JULY 10, 2025
Scenario modeling, running what-if simulations to stress-test sourcing, pricing, and inventory decisions, has become a cornerstone of supply chain strategy. Orchestration – the real-time coordination of supply, logistics, and demand – is becoming the new standard. It’s a boardroom imperative.
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