Amazon Prime Day 2021 Consumer Survey: Four Trends From This Year’s Annual Shopping Event
BlueYonder
JULY 2, 2021
As vaccination rates continue to increase, consumers are shifting spending habits from hand sanitizer and disinfectant wipes to new clothes and personal care supplies. Retailers are seeing strong sales heading into Q3 as a result. Amazon Prime Day, typically held over the summer, was pushed into October last year due to the pandemic. As many consumers return to “normal” spending habits, this year’s annual event was in many ways the retail industry’s first big test on its road to recovery.
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