Is Digital Marketing the Future or the Past?
Enterra Insights
JULY 26, 2022
“Not so long ago,” writes the Doxee Marketing Team, “data-driven marketing was shrouded in an aura of mystery, a kind of unknown territory into which only technicians with specialized skills could venture. And for this reason, it was rather rare.”[1] They go on to insist that data-driven marketing (sometimes referred to as digital marketing) is something “companies can no longer do without.” This assertion, however, comes at a time when digital marketing is co
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