Fisher’s Supply Chain–Product Match/Mismatch Framework
SCM Research
SEPTEMBER 12, 2017
I have used Fisher’s (1997) supply chain–product match/mismatch framework ( What Is the Right Supply Chain for Your Product? ) in my teaching for years! Herein, the author argues that functional products require a physically efficient supply chain strategy, whereas innovative products require a market-responsive supply chain strategy. Fisher’s framework finds empirical support: Wagner et al. (2012) demonstrate that “the higher the supply chain fit, the higher the Return on Asse
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