Five Customer Product Segmentation Pitfalls to Avoid
Arkieva
MAY 26, 2016
When embarking on a customer product segmentation exercise, keep in mind the following pitfalls. But even if you have a top-class customer segmentation, for example, it won’t help you draw up a good production schedule. A lack of buy-in from sales. If sales employees do not back the exercise, it will never work.
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