Omnichannel Retailers Leverage Optimization for Order-Promising
Logistics Viewpoints
JANUARY 1, 2024
This meant that retailers were not maximizing their profitability. Omnichannel refers to the ability of a consumer to get products fulfilled to them in various ways. Historically, an OOM has access to all the company’s inventory. The system allocated which orders would get inventory from a given location to fulfill an order.
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