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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.

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Influenza, Covid, and Omnichannel Operations

Enterra Insights

As a result, journalist Jaclyn Peiser ( @jackiepeiser ) reports, “Major retailers are leaning into ‘omnichannel’ shopping options to draw in customers.”[4] ” Omnichannel Challenges. Of course, BOPIS and curbside pickup are not the only omnichannel options available to retailers and consumers.

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Omnichannel Logistics Solutions Takes the Supply Chain To The Next Level

GlobalTranz

Over the last year, huge strides were made in machine-to-machine connectivity, as foreseen by our predictions, ranging from the greater use of automated identification and data capture (AIDC) and stronger resolve for more omnichannel logistics solutions. Customers Pushed For More OmniChannel Logistics Solutions, and They Got It.

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Cognitive Technologies are Enhancing Customer Service

Enterra Insights

It was also the period during which omnichannel took off, becoming a dire necessity.”[1]. As Minkow notes, omnichannel operations are now table-stakes for most retailers. ” Complicating this challenge is the fact that consumers can easily hop on and off the digital path to purchase. ”[1]. ”[2].

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Omnichannel Fulfillment and the Amazon Effect

Enterra Insights

.”[1] Retailers puzzling over how to counter the Amazon Effect realized their brick-and-mortar stores could be used as fulfillment centers and began to roll out “click-and-collect” capabilities — allowing shoppers to purchase an item online and pick it up in store. Competing in the omnichannel environment.

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Grandmas Have Discovered the Joys of eCommerce

Enterra Insights

Long before the pandemic forced shoppers online, the trend was clear: Consumers were increasingly taking the digital path to purchase. Tech-celeration and the digital path to purchase. eCommerce and omnichannel operations. Lacy notes, “Another 2020 trend was retailers pivoting to omnichannel retail.”

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Is the Retail Sector Poised for a Great Reset?

Enterra Insights

Journalists from the Wall Street Journal explain, “When millions of locked-down Americans went online during the Covid-19 pandemic, it looked like the possible start of a permanent shift in consumer behavior. ” What is clear is that retailers need to invest in omnichannel operations. That proved not to be the case.

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