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Omnichannel Logistics Solutions Takes the Supply Chain To The Next Level

GlobalTranz

How technology in logistics grew throughout 2016 is not limited to the technology that delivers products or enables better, faster picking processes. But, you need to understand where the investments focused, how they relate to improving supply chains and why they are essential to omnichannel logistics solutions.

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Artificial Intelligence and Omnichannel Operations

Enterra Insights

Many analysts believe the future of retail rests on the shoulders of omnichannel operations powered by artificial intelligence (AI). James D’Arezzo, CEO of Condusiv Technologies, writes, “Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers.”[1] ”[3].

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Omnichannel Fulfillment and the Amazon Effect

Enterra Insights

.”[1] Retailers puzzling over how to counter the Amazon Effect realized their brick-and-mortar stores could be used as fulfillment centers and began to roll out “click-and-collect” capabilities — allowing shoppers to purchase an item online and pick it up in store. Competing in the omnichannel environment.

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Holiday Sales Demonstrated Necessity of Omnichannel Strategies

Enterra Insights

”[1] One of the primary reasons retailers are doing better is improved omnichannel operations. Safdar and Moise report Target is a good example of how omnichannel operations have strengthened their bottom line. ” Omnichannel strategies begin with mobile. The growth in mobile purchasing continues.

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Antiquated IT outmanoeuvres omnichannel for retailers

Supply Chain Movement

Outdated IT structures create the most challenges for retailers on their way to Omnichannel. This was clearly indicated based on surveying retailers in the Omnichannel Status Report 2016 compiled by Arvato in cooperation with Salesforce and the WHU – Otto Beisheim School of Management. Retailers linking channels.

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The Top 15 Retail Trends for 2022

ToolsGroup

Love it or hate it, daily necessities need to be purchased. eCommerce Purchases and “The New Normal” Retail Categories. The omnichannel shopping experience (more on that in a moment…) has also proven the need for physical stores, with Salesforce reporting that six in 10 digital orders are influenced by in-store experience.

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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].