article thumbnail

The Digital Path to Purchase is Difficult to Model

Enterra Insights

. … The funnel is typically seen as four categories that move from a broadening group of people (cold leads) to a smaller, more targeted and closer to purchase group of people (hot leads).”[1] Such disagreements underscore the fact that the digital path to purchase is hard to model because consumers can jump on or off the path at given point.

article thumbnail

3 Powerful Ways Procurement will Drive the 2030 Saudi Vision Transformation

ivalua

Ivalua Spend Management Insights [ivory-search] 3 Powerful Ways Procurement will Drive the 2030 Saudi Vision Transformation May 30, 2023 | | Procurement Strategy by Sara Omer What is the Saudi Vision 2030 Program? Procurement and supply chain teams will play a crucial role in making this vision a reality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lifting The Gray Curtain

Supply Chain Shaman

Allyson Hatfield, demand planner at MARS Petcare presented. At the end of the presentation, I asked Allyson her perspective on open source analytics. ” I said internally to myself and quickly rebounded to thank her for a great presentation. Allyson’s presentation was just that. The solution was too black box.

article thumbnail

Supply Chain and Logistics Predictions for 2016

Talking Logistics

Google did not acquire a third-party logistics (3PL) company or a logistics software vendor. What will happen in 2016? Will interest rates continue to climb in 2016, and if so, what impact will it have on inventory levels? Well, my big audacious prediction for 2015 did not come true. Of course, what happens in the U.S.

article thumbnail

6 Manufacturing Trends to Watch Out for in 2016

GlobalTranz

As we close the year of 2015, we want to take a look at some manufacturing trends for 2016. We look at 6 core areas that manufacturing companies will take a long look at as they gear up for a successful 2016. Manufacturers will seek custom (or specifically tailored) e-commerce solutions. E-Commerce for Manufacturing.

article thumbnail

Three Reasons Public Sector Must Transform Grants Management NOW

ivalua

Typically they’re presented with three options; increase taxes, increase fees, or pursue federal resources. The Grants Oversight and New Efficiency (GONE) Act of 2016 – The goal of this law is to provide visibility into aged grants and enable efficient closeout of expired grants. The Procurement Link. Sean Correll.

article thumbnail

Top 14 Logistics and Supply Chain Management Training Programs and Courses in 2016

GlobalTranz

Today, Kelly shares the top 14 Logistics and Supply Chain Management training programs and courses available in 2016. Below are presented some examples of such paid short courses related to logistics management that can be taken online, to find more opportunities consider searching them at ShortCourses or at AcademicCourses.